Email marketing is a great way to connect with your readers. It’s also one of the most effective ways to build an audience and make money from blogging.
However, many beginner bloggers don’t know how to use email marketing effectively or what tools they should use. In this post, we’ll cover the following:
What is email marketing
Email marketing is a powerful way to communicate with your customers and build relationships. It can also help you increase sales, grow an audience, and more. Here’s how:
- Email marketing is a great way to build trust with your customers by sending them useful information that they need at the time they need it. This kind of personalization helps people feel like they’re getting something they’re interested in rather than just another sales pitch or advertisement.
- The best part about email marketing is that it allows you to connect with people individually—you don’t have any competition regarding building relationships with potential customers!
Why is email marketing important for bloggers?
Email marketing is a great way to build relationships with your readers. You can use email to stay in touch with them, offer value to them, and build trust and loyalty.
You can easily automate your emails
Email marketing is a great way to automate your email marketing, which can save time and help you be consistent with your messaging. It’s also great to send relevant content and keep your audience engaged in crafting an effective email campaign.
It’s a valuable channel for connecting with readers
Email marketing is a valuable channel to connect with readers. You can build a relationship with your readers through email, trust them and build a community.
It helps build your reputation
Email marketing is a great way to build your reputation. It helps you connect with your audience and get them to trust and follow you, which can lead to more sales, referrals and content creation for other bloggers.
Beginner email marketing strategy
Choose your email marketing platform
- MailChimp is by far the most popular email marketing platform, but it also has its limitations.
- Mailerlite is another great option for beginners because of its ease of use and low cost compared with other services like ActiveCampaign or ConvertKit (which are not free). In addition, unlike many other options in this category—including SendGrid—
- Mailerlite allows you to send transactional emails like shipping confirmations and purchase receipts from within their dashboard rather than requiring separate tools or apps for each type of message you want to be sent via your email list.
Build your email list
To build an email list, you need to have a form on your website. You can use the same form for all of your content, but it’s best practice to have one dedicated landing page with a unique form and lead magnet.
Create an email marketing campaign that includes the following:
- A good subject line that will grab attention and get people to open the email (i.e., “Get started now!”)
- A link back to your blog post or product page so they can learn more about what you’re offering before making any buying decisions (i.e., “Click here if interested in learning more about”)
Segment your contacts
Segmenting your contacts is a great way to get the right message in front of the right people. You can segment by location, interests, purchase history, and other factors so that you can send targeted offers and content.
Plan your emails
Planning your emails is a great way to ensure that you’re doing them right. You can use a calendar or spreadsheet to plan out all of your messages, which will help you avoid sending the same types of emails over and over again.
Prioritize Your Content
The first step in planning your email campaigns is figuring out which content is most relevant for each audience segment.
This means prioritizing blog posts, so they show up at the top of your feed or landing page when users are looking for something specific from you.
Different types
Email marketing is not just about sending out emails. It’s also about making sure you send the right ones at the right time in a way that doesn’t annoy or overwhelm your readers.
The first thing to know about email marketing is that there are different types of emails—and they each have their own purpose and audience.
- Welcome Emails — These are sent when someone joins your website or opens an email from you (for example, after they sign up for something).
They’re typically short and sweet; they’ll tell them what we do, how we can help them, and what kind of information they might find useful on our site.
- * Campaigns — Campaigns consist of multiple individual emails that are sent over time as part of an ongoing series or campaign
- Updates — These are usually quickie messages from us (the company) with information about changes made to our website or product line.*
- Automation Tools & Services — This category includes things like automated tools designed specifically for sending emails on behalf of companies like ours—like MailChimp’s Autopilot feature, which allows users to choose their own templates while still receiving newsletters automatically
Subject lines
The first thing you want to do is make sure your subject line is relevant and short. When writing your email copy, ensure that the subject line doesn’t take too long to read and that it makes sense for your writing.
If you have an email series with lots of topics or different emails with similar themes, try using a shorter version of “series” or “topic” in place of those words (e.g., “5 Tips for Blogging”.) This way, people can easily scan through their inboxes without having to keep track of which topic they’re on when they come across one of these emails again later on down the road!
You also don’t want anything too long because it’ll just seem like spammy content if there were any more detailed instructions than necessary within each piece – instead, we recommend keeping things short-and-sweet so people stop reading immediately after opening their inboxes!
Provide value
- Provide value to your readers.
- Give them something they want to read and make sure it’s information that is useful.
- Give them something that they can use.
A/B Testing
A/B testing is a type of experiment in which you test different versions of your content, design or other aspects of your website to determine which one performs better.
If you’re just starting out as a blogger, then this may seem like a luxury that won’t help you much right now (although it will!). But if you want to be successful online and make more money from blogging than just writing blog posts, then A/B testing will become critical for you once more down the road.
Keep track of stats
The first thing you should do is create a simple spreadsheet that tracks your email subscribers, opens, and click-through rates. You can use any program or app on your computer to do this, but here are some options:
- MailChimp – This website offers an easy way to track all your campaigns’ stats in one place. It’s free for up to 2,000 subscribers and $12/month after that.
- Google Analytics – If you’re using WordPress as a blog platform (like me), then installing this plugin will give you access to all kinds of useful statistics about how people interact with your site—including their IP addresses.
If not, then check out this guide on tracking Google Analytics data by hand instead (it’s super easy).
Opens
- Open rate: This is the percentage of people who have opened your email.
- Click rate: The number of people who clicked on a link in your email, divided by the total number of opens.
- Bounce rate: The percentage of emails sent out that did not result in any action at all (i.e., they were ignored or deleted).
Clicks
Clicks are the most important metric when it comes to email marketing. If you want your emails to be effective, then you need to know how many people click on links and open them.
To get this information, use an email tracking tool like Google Analytics or HubSpot’s Insight (formerly Amped).
These tools allow you to track where people come from and what they do while they’re on your site—and they’ll give you valuable insights into what works and what doesn’t in terms of content design, copywriting, and more.
Spam rates
If you’re new to email marketing, the first thing that comes to mind is probably the spam filter. You might be wondering exactly the difference between “spam” and “not spam.”
The way most people define it, “spam” means unsolicited emails sent without their recipient’s permission.
That’s why it’s important not only for beginners but also advanced marketers who have been doing this for years—and even businesses with large budgets—to understand how their emails can get filtered out by online companies like Gmail or Outlook 365 (Microsoft).
Adjust sending based on stats
You should be able to adjust the frequency, subject line, and length of your emails based on how people respond. If they respond positively to one email but not to another, it’s important to know why this is happening so you can adjust accordingly.
Email marketing can help you build a loyal audience.
Email marketing is a great way to build relationships with your readers. You can grow your email list and make more money by sending targeted emails that resonate with your audience, which helps them stay engaged with you.
When you’re starting out, it’s important to automate as much of the process of building an email list as possible so that you don’t have to spend hours on end manually adding new subscribers. You should also A/B test different types of messages (like “free” vs “limited time offer”) and see what works best for each reader group.
Conclusion
Email marketing is an effective strategy for building your reputation and creating a loyal audience. It’s one of the most cost-effective ways to reach people with whom you want to build a relationship.
Email marketing can help you create content that builds relationships, which in turn increases traffic and sales for your blog or business.
If you’re just starting out as an entrepreneur, consider email marketing as part of your overall strategy because it will give you a better chance of success than any other platform!